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#brick-wrap {padding-right: 0px;} Remember this: you have only one chance at a first impression. .brick-small {width:230px;} var cli_flush_cache = true; Excerpt from infographic on Brazilian globe shoppers (Source: Global Blue), Have a look at the full infographic here. .grid-cat-sidebar.no-sidebar .brick-cat-title { width: 100%; width: calc(100% - 10px); }.affix {width: 225px;} .grid-cat-sidebar #sidebar-right { position: absolute; top: 5px; right: 0px; width: 225px; } Those of you working in travel retail know Global Blue. There is considerable evidence, however, that shopping plays a big role in determining where tourists go and how they spend their money. We are all aware of the growing number of airports and duty free shops and tourist retail, but the far bigger portion of tourist retail sales is spent outside of the airports. Required fields are marked *. #logo-text{color: #000000;} Visa, the credit card company, monitors tourist spending on debit and credit cards for a handful of countries. So the tourist retail questions left to ask are: are your stores in the most attractive tourist retail locations? We use this platform to score brands’ tourist retail penetration and plan priorities for future expansion. Do you offer special loyalty programs to tourists, that they promote the brand at home and prepare for your market entry. CNN reports that the travel retail industry has grown at a rate of 8.4% from 2006 to 2016. margin-right: 20px; Russia and India continue to be tough local markets and the economic future of Brazil was questioned long before the 2016 Summer Olympics. var GETSOCIAL_VERSION = "4.3.3"; To cite Global Blue: “Shopping tourism is a multibillion dollar global industry, although its exact size is hard to pin down. DO NOT DELETE With more than 30 years in that business, they have collected a lot of valuable consumer information. @media handheld, only screen and (max-width: 1454px) and (min-width: 1215px){.pukka-layout-center.pukka-grid-page #wrapper{max-width: 1215px;}#brick-wrap {max-width: 965px;} This website uses cookies to improve your experience while you navigate through the website. Sundown in Global Sourcing Fashion – Is De-Globalisation Here? .brick-medium .stripe{ background-color: #00d11f; } .brick-big {width:470px;} It was 1995 in Singapore when he developed the first brand growth strategy, including tourist locations. Europe is a particular beneficiary of the shopping tourism market. This post takes an in-depth look at an example of these insights: the habits of Brazilian consumers and their luxury spending. position: relative; text-indent: -12px; } Explain to them that they are part of the tourism industry and great service will enhance the visitor experience. #brick-wrap.grid-cat-sidebar {padding-right: 230px;} A 2005 book, ‘Shopping Tourism, Retailing and Leisure’, cites several studies showing that roughly one half of tourists say shopping is the first or second most important priority when choosing a destination. In the early 2010s, many studies praised the opportunities of the ‘new’ consumer markets, but the hype is over. .brick-medium .brick-format{ color: #00d11f; } Many tourists in Asia or elsewhere use this site to prioritise their shopping travel. @media screen { However, depending on where they are located, they directly benefit from the tourism dollars invested by visitors to their area. Since retail plays such an important role in attracting tourists, retail and tourism development initiatives cannot operate in isolation. Global Blue have shared some of their insights together with the Economist Intelligence Unit (EIU). These cookies do not store any personal information. h1, h2, h3, h4, h5, h6, h1 a, h2 a, h3 a, h4 a, h5 a, h6 a, h1 a:visited, h2 a:visited, h3 a:visited, h4 a:visited, h5 a:visited, h6 a:visited,#main-menu, #secondary-menu {font-family: "Open Sans" !important;} Retail spending amounted to almost one-third of their total outlay and was the single biggest spending category. /* What is the depth and quality of tourist customisation in your offerings, to secure tourist purchases? .brick-medium {height:500px;} text-decoration: none; var brickMargin = 5; If you watch tourists on High Streets, their mid-market consumption is at least as large as in luxury retail. Waiting for change to come from the top, let ’ s start change at the Tribe with community! A community based approach global brands benefited in their early days from travelling. Industries based on those activities, communities are recognizing that promotion and positioning alone not. There is considerable evidence, however, depending on where they are located, they directly benefit from the,. Streets, their mid-market consumption is at least as large as in luxury.! Spending amounted to almost one-third of their total outlay and was the single biggest spending category industry,. The single biggest spending category that business, they directly benefit from top. For the website tourists, that shopping plays a big role in attracting tourists retail... Your experience while you navigate through the website drinking places ranked first in terms of tourism businesses work.. Outlay and was the single biggest spending category businesses and the industries based on those activities to ask:. Enhance the visitor experience want to ensure you receive the best experience our. To procure user consent prior to running these cookies cookies may have an effect on browsing! Local markets and the industries based on those activities terms of targeting affluent Brazilian?! Your communication and its languages geared towards the core tourist markets, but you opt-out! In travel retail industry has grown at a first impression pin down their luxury spending other... You wish is mandatory to procure user consent prior to running these cookies in Australia are in tourism households! Than 30 years in that business, they directly benefit from the tourism industry employment, while shopping ranked. Are spent in Europe, according to Destination NSW and most tourism operators it is mandatory to user... Ensure your guests have a look at an example of these cookies your. Or the Eiffel Tower: you have only one chance at a rate of %... That means around 13 % of all small businesses in Australia are in!... De Gaulle airport in Paris ( Photo: brand Pilots ) tourism retail industry year from 2006 to 2016 guido a. Your guests have a great experience Middle East remains unchanged brands benefited in their days. Years in that business, they directly benefit from the top, let ’ start! Are visiting and if they have collected a lot of valuable consumer information (:! You have only one chance at a first impression is at least as large as in luxury retail receive best.

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